December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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Fundamentals of International Business 5
INTERNATIONAL BUSINESS
International business refers to any business activ-
ity which involves the transfer of resources, goods,
services, knowledge, skills or information across
national boundaries. These activities may pertain to
the production of physical goods or to the provision
of services such as banking, nance, insurance, edu-
cation, construction, etc. The activities that comprise
international business are referred to as international
transactions and take the form of international trade,
international investment, and joint ventures and stra-
tegic alliances. International trade is the process ...
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