December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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192 International Business
Here the head of the production department is responsible for all domestic and international manu-
facturing. Similarly, the head of marketing is responsible for the sales of all products both in the domes-
tic and foreign market. This structure is most commonly used by TNCs that have a narrow product line
which has reached a stable plateau of global coverage and a level of demand that does not face major
changes in a competitive attack.
Advantages: The advantages of the global functional structure are:
■ The primary advantage of the global functional structure is that it allows a small group of man-
agers to maintain ...
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