December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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202 International Business
Forecasting market demand can be an uncertain proposition, as luxury car maker BMW discovered
in Korea. It had estimated that there would be few buyers for a convertible, but when it launched the
3-Series convertible, it sold 500 convertibles in the first year. In a fast changing world, there are no given
patterns and therefore predictions are hard to make.
The next step is to examine the financial aspects of the potential markets. This includes factors such
as the cost of setting up (rentals, availability of finance, interest rates, etc.), the income distribution of
the consumer and buying habits.
The existence of entry ...
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