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International Business, 2nd Edition by Pearson
book

International Business, 2nd Edition by Pearson

by Sumati Varma
December 2015
Intermediate to advanced
313 pages
16h 2m
English
Pearson India
Content preview from International Business, 2nd Edition by Pearson
214 International Business
RECRUITMENT AND SELECTION
There are four choices in recruitment and selection policy—the ethnocentric approach, the polycentric
approach, the geocentric approach and the regiocentric approach. The IHR policy of the TNC, a fea-
ture of its long-term strategy, depends on its business orientation and its age as a TNC. There are four
choices in policy—the ethnocentric approach, the polycentric approach, the geocentric approach and
the regiocentric approach.
Ethnocentric Approach
In initial stages of global venturing, a business firm
prefers to use home-country managers for its over-
seas units. This is characteristic of the ...
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Publisher Resources

ISBN: 9789332547209