from suppliers to manufacturers to distributors to retailers to customers along a chain. It is important to
visualize information, funds and product flows along both directions of this chain. The term may also
imply that only one player is involved at each stage. In reality, a manufacturer may receive material from
several suppliers and then supply several distributors. Thus, most supply chains are actually networks. It
may be more accurate to use the term ‘supply network’ or supply web to describe the structure of most
supply chains.
Expert supply-chain management skills facilitate the identification of attractiv
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