December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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254 International Business
INTRODUCTION
Electronic commerce (or e-commerce) refers to the
use of the Internet to conduct business. This network
can be accessed using devices such as computers,
handheld (wireless) devices and mobile phones.
People use the Internet both to access information
and services created by others, and to present their
own information and services. The Internet thus allows people to communicate and conduct business
across the world, at any time, and almost instantaneously.
Internet communication often involves text, pictures, video and sound. It is typically represented in
the form of electronic mail and Web sites. P
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