December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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Global E-commerce 255
and transactions that occur within and between
businesses. E-business can more specifically refer
to the strategy and business model encompassing
e-commerce.
TYPES OF E-COMMERCE
The major dierent types of e-commerce are—business-to-business (B2B), business-to-consumer (B2C),
business-to-government (B2G), consumer-to-consumer (C2C), and mobile commerce (m-commerce).
B2B E-commerce
Business-to-business (B2B) e-commerce is simply
defined as e-commerce between companies. This is
the type of e-commerce that deals with relationships
between and among businesses. About 80 per cent
of e-commerce is of this type, and is growing faster ...
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