
256 International Business
B2B e-commerce provides opportunities for worldwide sourcing for all sectors, including raw mate-
rials, components and services. The Internet can save costs by streamlining purchasing, distribution
and marketing. While the benefits have been apparent to multinationals, SMEs have also benefited.
SMEs are able to form networks linked to multinational companies, opening up new avenues for the
cooperative development of technology as well as markets. The transnational ‘web’ of global production
networks is transforming supply chains.
B2C E-commerce
Business-to-consumer (B2C) e-commerce, or com-
merce between companies and ...