December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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Global E-commerce 259
New Marketing Channel: The Internet provides an important new channel to sell to consumers. As a
marketing channel, the Internet has the following characteristics:
■ The ability to inexpensively store vast amounts of information at dierent virtual locations.
■ The availability of powerful and inexpensive means of searching, organizing and disseminating
such information.
■ Interactivity and the ability to provide information on demand.
■ The ability to provide perceptual experi-
ences that are far superior to a printed
catalogue, although not as rich as personal
inspection.
■ The capability to serve as a transaction
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