December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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264 International Business
National Policy
Key policy factors that eect e-commerce diu-
sion include liberalization of telecommunications,
government promotion of e-commerce and IT, and
specific legislation to promote e-commerce and
IT. The liberalization of markets over the last two
decades has enabled e-commerce through increased
competition. Firms in competitive markets are moti-
vated to adopt e-commerce technologies in order to
enhance productivity and provide better services.
Telecommunications liberalization in particular,
has encouraged IT and Internet diusion by making
rates more aordable and giving consumers a wider
selection of ...
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