The business environment of a firm consists of all the factors and forces which influence its life and
development. These factors may be internal or external. Internal factors are generally controllable by
the firm, but external factors are largely uncontrollable by the firm. The business environment for a
firm engaged in international business has become more complex, with expanding and deepening ties
between nations around the world and between the many organizations within these societies. With the
growth of international business, many large organizations now see themselves as global in orientation,
not ...
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