December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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38 International Business
Values and Attitudes
Values are basic convictions regarding right and
wrong, good and bad, important and unimportant. An
attitude is a persistent tendency to feel and behave in
a particular way towards something or someone.
Values exert tremendous influence on the cultural
environment of business organizations. For instance,
most global organizations project themselves as
equal opportunity employers implying an attitude of no racial or gender discrimination.
Attitudes and beliefs dier all over the world and have a strong influence on all aspects of human
behavior and therefore on business. It is therefore useful for inter ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.