
42 International Business
■ Jurisdictional issues are more complex in the context of international business than in domestic
business. TNCs often face conflicting demands from overlapping jurisdictions.
■ Ethics refers to accepted principles of right or wrong which govern the behavior of an individual,
group or an organization. The use of ethics is similarly applicable to the world of business and
especially to TNCs which work in diverse business environments.
KEY TERMS
Culture, Language, Religion, Values, Attitudes, Manners, Customs, Aesthetics, Common law, Civil law,
Theocratic law, Ethics.
DISCUSSION QUESTIONS
1. What is meant by culture? ...