International Business: An Asia Pacific Perspective, Second Edition

Case 1. Ruth’s Chris: The High Stakes of International Expansion

9B06A034

Allen H. Kupetz and Professor Ilan Alon wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.

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