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International Business Basics by Scott L. Girard

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Market Research and Data Collection

Doing your homework, through extensive research andanalysis, is essential in laying the proper foundationfor your expansion to new markets.

IT’S PROBABLY SAFE TO SAY that most of us hated homework as school kids. It took a lot of time away from other enjoyable activities and seemed tedious and unnecessary at times. Today, as an entrepreneur researching a new market abroad, you may feel like you’ve traveled back in time, doing your homework. Performing endless research, analyzing data, following up on inquiries, and then evaluating the information once again can seem tedious at times. But the result of this exhaustive process should garner invaluable facts, figures and market trends you’ll need to know when ...

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