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International Business Basics by Scott L. Girard

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Trade Fairs, Conferences and Other Events

Whether you are prospecting or maintaining importantbusiness connections, these occasions can help expandand support your work abroad.

PERHAPS YOU ARE USED TO ATTENDING OR EXHIBITING at the events where people in your business sector do business and gather new ideas and connections, whether locally, regionally or nationally. Or perhaps this is all new to you. Regardless of your level of experience, the magic key to making them productive comes down to three Ps: Prepare, Perform, and Produce. There are some special twists when you think in terms of international events.

Preparing

Suppose you think that maybe your product or service could sell well in a target country. Or you think maybe the labor, supply ...

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