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International Business Basics by Scott L. Girard

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Identifying Customer Trends with a Global Perspective

Understanding and then identifying the significanceof your customers’ behavior is critical to success.And when certain trends begin to develop,it’s time to take action.

REGARDLESS OF THE TYPE OF BUSINESS YOU OPERATE, every aspect of your operation, at some point, will point toward your customer. Customers’ needs or wants put you in business. They also keep you in business, and this fact will never change. Keeping on top of constantly changing customer trends is critical to your success, both locally and abroad.

In this section we’ll focus mostly on consumer trends. If your business is a B2B (business to business) enterprise, or if your international expansion is targeting new suppliers or ...

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