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International Business Basics by Scott L. Girard

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Pricing and Business Models

Here’s a dose of reality you should takebefore leaping into business abroad.

THERE ARE MULTITUDES OF WAYS you can structure your business to reduce product and distribution costs and operating expenses. But, just as with your domestic business, it really comes down to what makes the most sense for your particular product or service and market area abroad. However, even if your initial, long-term goal is to grow into a model that utilizes products and services from all over the globe, it isn’t necessary to start that way.

Building a better mouse trap, in stages

Many small businesses start with basic business models as they gear up to provide their “mouse trap” to customers in their local area. This can be helpful when ...

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