When to Go There, When Not

Although it may seem that airport hopping meansyour business has really made it, it can reallycost you… in more ways than one.

I STILL REMEMBER my first big international business trip. It was exciting on so many levels. I felt like I was finally really part of the global marketplace. I’d worked years to sit in that business class seat and truly belong. Before that moment, I felt I was just acting the part.

Many other (typically, young) professionals feel the same way about flying long distances for business. They may act cool, but inside they feel like big players in the game of global commerce. And they believe that their work, measured purely by the distance they travel to conduct it, will produce positive results, ...

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