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International Business for Entrepreneurs: An Instant Guide by Guy Rigby

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International Business for Entrepreneurs

“Business is moving faster. Globalisation is forcing companies to do things in new ways.”

— Bill Gates, founder of Microsoft

The global village and international opportunity

There was a time when businesses served their local communities, with little or no activity outside their immediate vicinity. Product sourcing and trading across borders was generally left to the very few larger enterprises, such as the Dutch East India Company or the Hudson’s Bay Company, businesses founded by intrepid explorers and courageous entrepreneurs.

Thanks to these and other pioneers, times have changed. We now live in a global village, where even the smallest businesses can access international markets, buying ...

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