Chapter 1 Introduction: What Is International Business?

A photo shows someone taking a picture of Istanbul city in Turkey with a smartphone camera.

Source: Dmytro Kosmenko/123rf

Learning Objectives

After studying this chapter, you should be able to:

  1. 1.1 Describe the key concepts in international business.

  2. 1.2 Understand how international business differs from domestic business.

  3. 1.3 Identify major participants in international business.

  4. 1.4 Describe why firms internationalize.

  5. 1.5 Appreciate why you should study international business.

  6. 1.6 Learn the CKR Intangible Soft Skills™ and the CKR Tangible Process Tools™ to improve your employability and success in the workplace.

Instagram: A Global Phenomenon

Globalization refers to ...

Get International Business: The New Realities, 5th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial