Religion
Religion is a system of common beliefs or attitudes concerning a being or a system of thought that people consider sacred, divine, or the highest truth and includes the moral codes, values, institutions, traditions, and rituals associated with this system. Religious concepts of right and wrong have played a key role in the development of ethical values and social responsibility. Almost every culture is underpinned by religious beliefs.13 Religion influences culture and, therefore, managerial and customer behavior in many ways. Exhibit 3.12 shows the dominant religions worldwide but only the most common religion in each location; most countries are home to people of various faiths.
Exhibit 3.12
World Religions
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