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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

High- and Low-Context Cultures

Anthropologist Edward T. Hall classified cultures as low context and high context.25 When communicating, people in low-context cultures rely heavily on spoken words and detailed verbal explanations. As Exhibit 3.14 shows, Europeans and North Americans tend to be low-context with long traditions of writing and speech making. In such cultures, the main function of speech is to express ideas and thoughts clearly, logically, and convincingly; communication is direct, and meaning is straightforward. In negotiations, for example, Americans typically come to the point quickly. Low-context cultures tend to value expertise and performance. Managers conduct negotiations as efficiently as possible. These cultures use specific, ...

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Publisher Resources

ISBN: 9780136763017