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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

How Can Nations Enhance Their Competitive Advantage?

  1. 5.2 Learn about how nations can enhance their competitive advantage.

The globalization of markets has fostered a new type of competition—a race among nations to reposition themselves as attractive for business and investment. The more competitive economies today possess a combination of comparative advantages and firm-specific advantages. They feature such strengths as abundant resources, sophisticated infrastructure, well-trained workers, powerful brands, technological leadership, worldwide networks of suppliers and collaborators, and a favorable work ethic. Therefore, we conceive national competitiveness as the sum of national comparative advantages and competitive advantage of a nation’s ...

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Publisher Resources

ISBN: 9780136763017