15
Technology and Innovation
LEARNING OBJECTIVES
After going through this chapter, you should be able to:
Appreciate the role of technology as a source of competitive advantage
Analyse the process of innovation
Understand the relationship between globalization and national innovation systems
Assess the impact of the changing technological environment in the international business context
Apple's Latest Offering
Every upgrade that Apple Inc. makes to its products seems to involve making it thinner, lighter, faster, plus something more. Apple CEO Steve Jobs did just that when he launched the second version of the world's fastest selling gadget—the iPad. The iPad 2 is 33 per cent thinner, 15 per cent lighter and has substantially more ...
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