Chapter 5


1. K. Ohmae, The End of the Nation State (London: HarperCollins, 1995).

2. Arjun Appadurai, Modernity at Large: Cultural Dimensions of Globalization (Minneapolis, MN: University of Minnesota, 1996).

3. V. Terpestra and K. David, The Cultural Environment of International Business (Cincnnati, OH: South-Western Publishing, 1991).

4. Edward T. Hall, “The Silent Language of Overseas Business”, Harvard Business Review 38(3) (1960): 87–95.

5. “Don't Get Lost in Translation”, available at, last accessed on 26 August 2011.

6. N. Goodman, An Introduction to Sociology (New York: Harper Collins, 1991).

7. “Census Data 2001”, available at ...

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