5

Cultural Environment

LEARNING OBJECTIVES

After going through this chapter, you should be able to:

  • Identify the different dimensions of culture and its implications for international business

  • Examine the different facets of the cultural environments of societies

  • Examine behavioural factors influencing countries' business practices

  • Assess the importance of cultural values and expressions in the modern global environment

China's Tryst with Global Culture

The Chinese march towards capitalism has penetrated every nook and corner of social and political space and finds Western consumer or mass culture fast penetrating the world's largest market. The images of cultural globalization that are visible in China today indicate a desire for ...

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