March 2012
Intermediate to advanced
506 pages
24h 49m
English
Content preview from International Business
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5
Cultural Environment
LEARNING OBJECTIVES
After going through this chapter, you should be able to:
Identify the different dimensions of culture and its implications for international business
Examine the different facets of the cultural environments of societies
Examine behavioural factors influencing countries' business practices
Assess the importance of cultural values and expressions in the modern global environment
China's Tryst with Global Culture
The Chinese march towards capitalism has penetrated every nook and corner of social and political space and finds Western consumer or mass culture fast penetrating the world's largest market. The images of cultural globalization that are visible in China today indicate a desire for ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.