5
Cultural Environment
LEARNING OBJECTIVES
After going through this chapter, you should be able to:
Identify the different dimensions of culture and its implications for international business
Examine the different facets of the cultural environments of societies
Examine behavioural factors influencing countries' business practices
Assess the importance of cultural values and expressions in the modern global environment
China's Tryst with Global Culture
The Chinese march towards capitalism has penetrated every nook and corner of social and political space and finds Western consumer or mass culture fast penetrating the world's largest market. The images of cultural globalization that are visible in China today indicate a desire for ...
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