International Business

15

Technology and Innovation

LEARNING OBJECTIVES

After going through this chapter, you should be able to:

• Appreciate the role of technology as a source of competitive advantage

• Analyse the process of innovation

• Understand the relationship between globalization and national innovation systems

• Assess the impact of the changing technological environment in the international business context

Apple's Latest Offering

Every upgrade that Apple Inc. makes to its products seems to involve making it thinner, lighter, faster, plus something more. Apple CEO Steve Jobs did just that when he launched the second version of the world's fastest selling gadget—the iPad. The iPad 2 is 33 per cent thinner, 15 per cent lighter and has substantially more ...