Chapter 17

 

1. Theodore Levitt, “The Globalisation of Markets”, Harvard Business Review 61 (3) (1983): 92–102.

2. Information Note to the Press (Press Release No. 5/2011), Telecom Regulatory Authority of India, New Delhi, 25 January 2011, available at http://www.trai.gov.in, last accessed on 9 September 2011.

3. “The Secret Behind BMW's Success in India”, available at http://www.rediff.com/business/slide-show/slide-show-1-auto-secret-behind-bmw-success-in-india/20110118.htm, last accessed on 28 January 2011.

4. “Made for India: Succeeding in a Market Where One Size Won't Fit All”, India Knowledge@Wharton, available at http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4358, last accessed on 25 January 2011.

5. “Railway Stations ...

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