CHAPTER 5

Internationalization

In the middle of 2011, an interesting story came out of Georgia, United States. The story involved the hottest export product from the state. It caught the attention of the national media because it was a very surprising product. The company product was chopsticks and the company was called Georgia Chopsticks. Chopsticks are indeed a strange product to be producing in the United States since the local market for chopsticks is not all that large considering that most Americans eat with a knife and fork. Even stranger was that the company was set up for 100 percent export, not domestic sales. The owner of the company, originally from South Korea, set the company up to export chopsticks to China and Japan. So, why ...

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