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Internet Entrepreneurs, The by Christopher Price

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The formation of Amazon

Bezos chose the name Amazon.com because it is 'the earth's biggest river and we would offer the earth's biggest selection.' What about the Nile, I ask?

'Well, the Nile is the longest river, but it is actually a creek in terms of volume compared to the Amazon. Did you know that 20 percent of the world's fresh water is found in the Amazon basin?'

Once the fixed costs of a website had been surpassed, profit margins would soar

Bezos, 36, came up with the Amazon concept while he was working as a strategist for a consultancy in Florida. The idea was a simple one: as the internet expanded, a retailer would be able to reach customers more easily and cheaply through the new medium. Bezos figured that for a bricks and mortar ...

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