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Internet Entrepreneurs, The by Christopher Price

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Joining AltaVista

Schrock, 41, is by no means a typical entrepreneur - if indeed there is such a thing. There was no great idea, no opportunistic jump, and no futuristic zeal. He is in short, a company man. Yet he for one is not surprised to find himself running an internet business. Indeed, he would contend that the entrepreneurial spirit runs deep, and it was merely a question of time before he got to prove his credentials.

Schrock came from a moderately wealthy business family. In his youth, he worked part-time in his father's grocery store, where he says he learned the art of business, making money and the value of success. One lesson he remembers from his childhood has stuck with him:

'My dad had a great saying. One thing about him was ...

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