Internet Fundamentals: Profitability Basics (Streaming Video)

Video description

Conversion is really just the first part of profitability basics. In this workshop with digital marketing expert Matt Bailey, you'll discover the guidelines to see where you are making money and what your driving factors are. Develop a checklist that puts the fundamental building blocks for maximum profitability in place, and look to return on investment data to find your most profitable marketing channels. Matt will discuss how to use opportunity analysis to compare to visits with revenue, how to focus on long-term sustainability and profit, why you need to find your highest profit medium through channel reports, and how to get the most out of your SEO, social media, PPC, and analytics.

Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, andserves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

Table of contents

  1. Conversion 00:01:03
  2. Opportunity Analysis 00:04:11
  3. Channel Report 00:02:14
  4. ROI 00:01:54
  5. Segment Report 00:03:14
  6. Annual Value 00:05:12
  7. LifeTime Value 00:06:06
  8. Steal the Customer 00:01:12

Product information

  • Title: Internet Fundamentals: Profitability Basics (Streaming Video)
  • Author(s):
  • Release date: December 2013
  • Publisher(s): Pearson
  • ISBN: 9780133574036