Internet of Behaviors (IoB)

Chapter 3A Detailed Study to Increase Business Value

P. Devisivasankari, R. Vijayakumar, and Vijayalakshmi V

DOI: 10.1201/9781003305170-3

Contents

• 3.1 Introduction
• 3.2 Pattern of Shopping Using Customer Purchase Behavior
  • 3.2.1 A Priori Algorithm
• 3.3 Analysis of Sentiment on Social Media
• 3.4 Decision Making Based on Wearable Dataset
• 3.5 The Internet of Things in the Insurance Industry
• 3.6 Discussion of Various Applications
• 3.7 Challenges
• 3.8 Conclusion
• References
  • Websites

3.1 Introduction

The Internet of Behavior (IoB) [1] helps to analyze how information is better utilized to develop new products from the outlook of human psychology. The concept of IoB can be utilized in different ways by the various sectors. The IoB is defined as the ...