Internet of Behaviors (IoB)

Chapter 5Role of Internet of Behavior in Shaping Customer Service

Jaspreet Kaur and Harpreet Singh

DOI: 10.1201/9781003305170-5

Contents

• 5.1 Introduction
• 5.2 Insight into the Internet of Behavior
• 5.3 Personalization of Products and Services and the Role of the Internet of Behavior in Shaping Consumer Services
  • 5.3.1 Means Used for Personalization
  • 5.3.2 Factors Affecting Personalization
• 5.4 Review of Literature: IoT, IoB, Personalization, and Consumer Behavior
• 5.5 Applications of IoB
  • 5.5.1 Health: Smart Disease Surveillance and Management Systems
  • 5.5.2 Smart Cities and Transport
  • 5.5.3 Digital/Retail Marketing and Personalized Customer Experiences
• 5.6 Personal, Ethical, and Legal Issues and Other Challenges of the Internet of Behavior
• 5.7 ...