Big Picture
The highest level of the Enterprise Design framework is about a Big Picture view on the enterprise, looking at it from some distance. The approach described in this book aims to respond everything a person wants or needs from an enterprise in a coherent and integral fashion, instead of treating each element in isolation. The key focus areas to do soare the aspects Identity, Architecture and Experience. In order to align them on common course, they need to be explored as both the environment of strategic design work to take place, and subject to its outcomes. This enables enterprises to employ branding to establish platforms for social exchange rather than static messages and symbols, and align this with the operational and systemic ...
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