Design Program
Integrating design practice in organizational life is no easy task, especially when aiming for a strategic impact of design work which means incorporating it into all aspects of its activities and endeavors. Design initiatives illustrate the impact of a strategic choice (eg Product Leadership or Customer Intimacy), but also inform and guide strategic thinking by making potential futures visible. Key to a successful integration is the choice of design themes, topics to be addressed with a design program (eg Customer Experience or Digital Workplace). They tend to cycle between innovation and consolidation as guiding trends, based on an ongoing dialogue between business strategy and design practice. They should be made explicit, ...
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