Interview Techniques for UX Practitioners

Chapter 3

Unstructured Interviews

The unstructured interview method is a conversation with participants where there are some general topics, but no predetermined format or highly specific questions. The goal of the unstructured interview is to gather rich data about participants’ experiences without imposing constraints on what they can express. The direction of the interview is influenced by both the interviewer and the participant.

Keywords

Interview; questionnaire; unstructured interview

Outline

Overview of Unstructured Interviews

When Should You Use Unstructured Interviews?

Strengths

Weaknesses

What Do You Need to Use Unstructured Interviews?

Personnel, Participants, and Training

Hardware and Software

Documents and Materials

Procedures ...