Much of the work of user-centered design (UCD) practitioners involves some type of interviewing. Interviewing is used, for example, when you are performing the following tasks:
• Selecting participants for research
• Moderating usability studies
• Briefing and debriefing during usability evaluations
• Conducting focus groups
• Doing phone interviews when you can’t afford to travel to a site or bring users to your site
• Gathering information about users, tasks, and workflows in the field
• Performing site visits
• Discussing reactions to storyboards
• Developing scenarios and use cases.
While interviewing is an important skill in our field, many colleagues have little or no formal training in interviewing methods and often learn ...