Chapter 12Enhancing web content

As mentioned in Part II of the book, one of the easiest methods of filling the Intranet is to convert existing documentation and information already in electronic format. This is fine as a policy to ensure that there is content for your users to retrieve in the first place, but as time moves on users are unlikely to return to this information if it is not maintained, developed, and relevant information is not easily extracted. Internet Design Magazine provides ‘Eight practical tips for creating high-impact web content’ (Anton, 2000) that can help encourage users to return to useful information and enable their participation and feeling of joint ownership in developing content. These guidelines have been adapted ...

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