All the work of creating a business architecture model is done to help you find out how you need to move your business to better position it for future success. In order to actually move the business, though, you need to execute one or more projects. How do you figure out which projects to execute and which ones should never be done? Once again, the business architecture model provides you with the guidance to make wise choices about the project work to do. (See Chapter 20 for a discussion about planning the portfolio of projects.) The business architecture model also provides content that is useful within projects, and projects can and should provide content back to the model to ensure that it stays current.