Book description
This book presents key concepts related to quantitative analysis in business.Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts.
This book is aimed at business students, undergraduate and graduate, taking an introductory core course. Topics covered include knowledge management, visualization, sampling and hypothesis testing, regression (simple, multiple, and logistic), as well as optimization modeling. It concludes with a brief overview of data mining. Concepts are demonstrated with worked examples.
Table of contents
- Cover
- Half-title Page
- Title Page
- Copyright
- Contents
- Chapter 1 Business Analytics
- Chapter 2 Visualization
- Chapter 3 Sampling
- Chapter 4 Hypothesis Testing
- Chapter 5 Linear Regression
- Chapter 6 Multiple Regression
- Chapter 7 Logistic Regression
- Chapter 8 Linear Programming
- Chapter 9 Business Analytic Modeling Tools
- References
- About the Author
- Index
- Backcover
Product information
- Title: Introduction to Business Analytics
- Author(s):
- Release date: October 2018
- Publisher(s): Business Expert Press
- ISBN: 9781949443288
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