CHAPTER 1

Business Analytics

Business analytics refers to the use of quantitative analysis to support managerial decision making. It is concerned with the process of managerial decision making, as well as the tools used to support it (management science). Information is a valuable asset requiring careful management, to make sure that businesses are able to accomplish their missions, no matter what those might be. In the agricultural domain, the production, processing, and marketing of food to keep us all going involves many participants, although there are a relatively small number of major producers such as ConAgra, ADM, Kellogg’s, and so on. These major producers have massive data processing challenges, concerning weather, markets, production ...

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