©  Armando Vieira, Bernardete Ribeiro 2018
Armando Vieira and Bernardete RibeiroIntroduction to Deep Learning Business Applications for Developershttps://doi.org/10.1007/978-1-4842-3453-2_7

7. Recommendation Algorithms and E-commerce

Armando Vieira1  and Bernardete Ribeiro2
(1)
Linköping, Sweden
(2)
Coimbra, Portugal
 

E-commerce and digital marketing are becoming data-intensive areas. Deep learning can have a huge impact in these areas since high benefits can be achieved with marginal gains in accuracy. For instance, marginal improvements in the click-through rate (CTR) prediction or conversion ratio (CR) of users interacting with web content, either on PC or on mobile devices, may result in millions of dollars of savings in customer acquisition. However, ...

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