Keyword research is the first step in SEO and a fundamental best practice. At some point it’s a good idea to start thinking about keywords, and it can also be a part of an SEO audit.
If you end up in a situation where a company or small business already has SEO operations, they might have identified keywords that they are targeting, as part of their SEO or search marketing efforts (where they are jumping above organic search results and buying ads on Google). Even if there are some insights available, it can still help to regularly look for new opportunities for keywords that ...
