At its core, Instagram is just a photo-sharing application. Users take photos with their mobile devices, possibly apply some artistic filters to the photos, and then upload them. It is one of the most popular social networking tools. This chapter presents an overview of the different types of information people share on the site and how to find those people.
Case Study Paragon: Saladworks
Earlier, we met Mitch Donaberger, social media manager for Saladworks. Instagram is a platform where Mr. Donaberger finds a lot of information. This is especially true because Saladworks employees are in the core demographic for Instagram and use it frequently. ...
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