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Introduction to Social Media Investigation by Jennifer Golbeck

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Chapter 23

Beyond the individual

Abstract

Social media is a good place to find information about groups. Whether they are people organizing around a shared interest or a demographic group that has a common behavior, understanding a group's behavior can reveal a lot about the people who are associated with it.

Keywords

Social media

Social networks

Groups

Investigation

This book has focused on how to find individual people and information about them on social media. However, it is worth dedicating one chapter to how social media can be used to understand groups of people. That could be organizations, communities, or people who share a common trait or demographic attribute.

What kind of things might an investigator want to know about a group? ...

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