DETAILED CONTENTS
PART 1 Thinking Like an Entrepreneur
CHAPTER 1 Fundamentals of Entrepreneurial Thinking
An Entrepreneur’s Story: Brian McTear and Weathervane Music
Industry Essentials: The Fundamentals of Entrepreneurial Thinking
Characteristics of Entrepreneurial Thinking
Why You Need to Think Like an Entrepreneur
A Venerable Industry in Transition
Opportunities Ahead: Thinking Like an Entrepreneur
Talking Back: Reflect and Prepare for Class Discussions
CHAPTER 2 Creative Problem Solving
An Entrepreneur’s Story: Alex White, Next Big Sound
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