Introduction to the Music Industry: An Entrepreneurial Approach

PREFACE

I’d like to tell you a story. It’s a tale based on the hopes, fears, successes, failures, and collective wisdom of the thousands of students and music professionals with whom I’ve had the distinct honor of working for more than 14 years as a music entrepreneurship evangelist.

I’ve met you in classrooms, meeting rooms, coffee shops, railroad stations, airports, and on line. You are 17, or 30, or 55. You are performers, educators, composers, technicians, administrators, inventors, venue managers, DJs, recording artists, bloggers, music retail store workers, record label owners, publicists, or a hundred other things—all working in the service of this thing we can’t live without called music.

When I founded the Entrepreneurship Center for ...