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Search Engine Optimization
WHEN IT COMES TO promoting websites, for most sites, at least, “If you build it, they will come” simply doesn’t work. With billions of pages of content residing on the Web, developers need to maximize a site’s potential exposure. A key factor in having users find a website is having the site listed, or indexed, within search engine results. Search engine optimization (SEO) is the process developers undertake to improve their site’s likelihood of appearing near the top of the search engine’s results list.
This chapter examines several SEO steps developers should ...